top of page

Behind the Scenes: Transforming Your Business with Training

Quote by Dougray Scott - Scottish Actor. "The success of the film is down to the crew."

In the world of film, Scott's quote holds weight, as it does for any business in general. The triumph of a film is due to the collaborative efforts of its crew, and similarly, the success of a business rests on the collective shoulders of its team.

For example, let's take a 30-second commercial. Every commercial is a collaboration of countless individuals working tirelessly behind the scenes to create the polished product you see on screen. It involves weeks of meticulous planning: scriptwriting, location scouting, casting, wardrobe, props, set construction, film permits, and equipment rentals. Every detail, big or small, is scrutinized and addressed.

Then there are the shoot days, with cast and crew working tirelessly for 8-12 hours or more each day, until they get the perfect shots.

And finally, post-production. Hours of "raw footage," meticulously transformed into a polished narrative, with skilled editors weaving together sound, music, and visuals.

The crew behind a film or commercial, knows their roles, understands the vision, and executes with precision. In the business landscape, my question to you is, "Is your team operating with the same level of proficiency?"

Training: Your Business's Secret Weapon

Unlike the film industry, where on-the-job training finds little room (which is one of the reasons it's so hard to break into the film industry), businesses have the opportunity of providing necessary training that enhance and refine their team's skills. The investment in training transcends the realms of expense, becoming a strategic move that propels any business toward successfully achieving it's goals.

Picture the script of a business written in meticulous planning, dedication to detail, and the relentless pursuit of excellence. Training, in this context, assumes the role of the director's cut, shaping these efforts into a compelling narrative that captivates your audience—your customers.

Your Role as a Leader

As a leader, you bear the responsibility of recognizing the pivotal role of training in your business's success. The triumph of your business, much like a masterfully crafted film or commercial, is a testament to the crew—the team you build and the training you provide.

Scott's words serve as a reminder that the crew behind the scenes is the driving force of success. Your business's life depends on these unseen efforts, the training, and the dedication of your team.

So, begin by hiring the best crew and then providing initial and ongoing training. Please don't overlook training. Act as if your business's life depends on the training you provide—because, in reality, it does.


1. Invest in Continuous Learning:

  • Workshops: Organize regular workshops on topics aligned with your business goals. For instance, if your industry is transitioning to digital marketing, conduct workshops on the latest digital strategies.

  • Webinars: Host webinars featuring industry experts, internal specialists, or thought leaders. Cover diverse subjects such as leadership skills, emerging technologies, or market trends.

  • Conference Sponsorship: Sponsor team members to attend relevant industry conferences. This exposure not only enhances their knowledge but also broadens your organization's network. Have them share this knowledge with the rest of your team.

2. Mentorship Programs:

  • Structured Pairing: Implement a structured mentorship program where experienced employees are paired with newcomers based on skills, goals, and interests.

  • Regular Check-Ins: Encourage regular check-ins between mentors and mentees. These sessions could focus on career development, skill enhancement, or addressing specific challenges.

  • Cross-Generational Mentoring: Foster a culture of cross-generational mentoring, where both senior and junior team members can share insights and learn from each other.

3. Skill Assessments:

  • Regular Surveys: Conduct periodic surveys or assessments to gauge the skill levels within your team. Use tools like self-assessment surveys, peer evaluations, or third-party assessments for an unbiased view.

  • Identify Skill Gaps: Analyze the assessment results to identify specific skill gaps. This data informs the creation of targeted training programs to address these gaps.

  • Individual Development Plans: Work with employees to develop individualized development plans based on assessment outcomes. This ensures a personalized approach to skill enhancement.

4. Encourage Cross-Functional Training:

  • Job Rotation Programs: Introduce job rotation programs where employees can experience different roles within the organization.

  • Cross-Departmental Collaboration: Encourage collaboration between departments. For instance, marketing team members could spend time working with the sales team to understand customer perspectives.

5. Recognition and Rewards for Training Achievements:

  • Milestone Celebrations: Celebrate completion of training milestones with small gatherings, virtual parties, or personalized notes of appreciation.

  • Certificates and Badges: Issue certificates or badges for completing specific training programs. These tangible recognitions serve as both a reward and a visible acknowledgment.

  • Professional Development Awards: Establish an annual or quarterly award recognizing outstanding commitment to professional development. This could include financial incentives, additional time off, or other meaningful rewards.

  • Celebrate: Celebrate and make known throughout your business when a customer recognizes a staff member for outstanding service, engagement, product/service knowledge, etc... Share the story or better yet... have the employe who was recognized share their story of what they did.

bottom of page